Ecommerce benchmarks
DTC ecommerce benchmarks, by category
Median AOV, repeat rate, contribution margin and LTV:CAC. Every figure below is currently a published industry estimate, marked est., real medians replace them once five or more stores have uploaded in a category. Pick your category, then upload to see exactly where you rank.
Apparel & Fashion
Be the first to seed it
Beauty & Skincare
Be the first to seed it
Supplements & Vitamins
Be the first to seed it
Food & Beverage
Be the first to seed it
Home & Living
Be the first to seed it
Electronics & Gadgets
Be the first to seed it
Jewelry & Accessories
Be the first to seed it
Pet
Be the first to seed it
Fitness & Outdoors
Be the first to seed it
Health & Wellness
Be the first to seed it
Kids & Baby
Be the first to seed it
See where your store ranks.
Drop an order export, get your percentile against these peers in seconds. No integration.
BizFalcon AI