BizFalcon AIHow to Ask a Prospect for Their Ad Export Before They Sign
Ask for a report. A campaign-report CSV is enough for a priced audit, and you can send the request in two lines.
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Guides for store owners and agencies
Profit math for e-commerce and account math for agencies, one blog for the two products.
How to Find Which Discount Code Loses Money
A step-by-step method for ranking your discount codes from an order export, and the break-even rule that tells you which ones to retire.
Read article →How to Analyze a Shopify Order Export in Excel with AI
A Shopify order export holds the answers to most of your store questions, and a pivot table is a slow way to get them out. Here is how to export the file, avoid the usual traps and ask questions in plain English instead.
Read article →How to Calculate Contribution Margin for E-commerce, With a Worked Example
Gross margin tells you how the catalog does on average. Contribution margin tells you which products pay the bills, and which ones only look profitable.
Read article →The True Cost of Client Reporting: Whose Hours You Are Spending
Agencies price reporting as if it takes junior hours. The expensive part is senior review, revision loops and the account lead rewriting the story before the client call.
Read article →SKU Rationalization: Find the Products Eating Your Profit
Most catalogs follow a steep curve: the top fifth of products funds everything, and a long tail burns cash on storage, returns and ad spend.
Read article →White-Label Client Reports: What Clients Look For
Clients do not study your logo placement. They notice whether the numbers match their own dashboard and whether the story sounds like their account lead.
Read article →LTV Cohort Analysis From a Single CSV Export
You do not need a data warehouse for cohort LTV. One orders export with customer ID, date and net revenue is enough to see whether acquisition pays back.
Read article →The Client Report Structure That Survives the Scroll
Most reports are built to show that work happened. The ones that renew retainers answer one question fast: is my money working, and what are you doing about it?
Read article →Blended ROAS Hides Rising Acquisition Costs. Compute CAC and Payback Instead
Blended ROAS mixes new customers with repeat buyers who would have purchased anyway. It can hold steady while your acquisition engine slows down underneath it.
Read article →Retainer Margin Math: Which Clients Are Profitable
Agency P&L looks fine in total while some clients lose money. Per-client contribution is the report most agencies never run on themselves.
Read article →Dead Stock Math: What Unmoving Inventory Costs You
Inventory that does not move looks like an asset on the balance sheet. In practice it is a slow leak: tied-up cash, storage fees and shrinking resale value.
Read article →Discount Leakage: How Promo Codes Cut Your Margin
Every discount code has one job: create orders that would not exist otherwise. Most codes fail that test and just make existing orders cheaper.
Read article →12 E-commerce Metrics That Matter (And How to Track Them)
Revenue is the number everyone watches and the one that tells you least. These 12 e-commerce metrics show whether you are building a profitable store, and how to compute each from an order export.
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