BizFalcon AIGuides for founders, operators, and analysts
Profit math for e-commerce, reporting math for agencies, and how to get computed answers from any spreadsheet, one blog for the three products.
How to Calculate Contribution Margin for E-commerce (Formula + Worked Example)
Gross margin tells you how the catalog is doing on average. Contribution margin tells you which SKUs are actually paying the bills — and which ones only look profitable.
Read articleThe True Cost of Client Reporting (It's Not the Hours — It's Whose Hours)
Agencies price reporting as if it takes junior hours. In practice the expensive part is senior review, revision loops, and the account lead rewriting the narrative at 11pm before the client call.
Read articleSKU Rationalization: Find the SKUs Quietly Eating Your Profit
Most catalogs follow a brutal curve: the top fifth of SKUs funds everything, and a long tail quietly burns cash on storage, returns, and ad spend.
Read articleWhite-Label Client Reports: What Clients Actually Check
Clients don't inspect your logo placement. They inspect whether the numbers match what their own dashboard says — and whether the narrative sounds like their account lead or a robot.
Read articleLTV Cohort Analysis From a Single CSV Export
You don't need a data warehouse for cohort LTV. One orders export with customer id, date, and net revenue is enough to see whether your acquisition actually pays back.
Read articleThe Client Report Structure That Survives the Scroll
Most reports are built to prove work happened. The ones that renew retainers are built to answer one question fast: is my money working, and what are you doing about it?
Read articleBlended ROAS Is Lying to You — Compute True CAC and Payback Instead
Blended ROAS mixes new customers with repeat buyers who would have purchased anyway. It can rise while your acquisition engine falls apart underneath it.
Read articleRetainer Margin Math: Which Clients Are Actually Profitable
Agency P&L looks fine in aggregate while a third of clients quietly lose money. Per-client contribution is the report most agencies never run on themselves.
Read articleDead Stock Math: What Unmoving Inventory Actually Costs You
Inventory that doesn't move feels like an asset on the balance sheet. Operationally it's a slow leak: capital, storage, and shrinking resale value, compounding monthly.
Read articleDiscount Leakage: How Promo Codes Quietly Destroy Margin
Every discount code has one job: create orders that wouldn't exist otherwise. Most codes fail that test — they just make existing orders cheaper.
Read article12 E-commerce Metrics That Actually Matter (And How to Track Them)
Revenue is vanity. These 12 e-commerce metrics tell you whether you're actually building a profitable store — and how to compute them in seconds.
Read articleReal Estate Portfolio Analysis Without Spreadsheets (Cap Rate, CoC, IRR)
Cap rate, cash-on-cash, NOI, DSCR, IRR — the numbers that decide whether a deal works. Here's how to compute them across a whole portfolio fast.
Read articleHow to Calculate MRR in Excel (3 Methods + Free Template)
MRR is the most-used SaaS metric — but Excel makes it harder than it should be. Here are 3 ways to calculate MRR in Excel, plus how the Analyst does it in one click.
Read articleFintech Metrics: Unit Economics, Take Rate, and Risk Analysis
Fintech unit economics are unforgiving — thin margins, real default risk. Here are the metrics that matter and how to compute them from transaction data.
Read articleHealthcare Practice Analytics: Revenue, No-Shows, and Payer Mix
Practice profitability hides in payer mix, no-shows, and A/R. Here are the metrics that matter and how to compute them from your billing export.
Read articleHow to Analyze Excel Data with AI (No Formulas Required)
PivotTables and VLOOKUP have a learning curve. AI doesn't. Here's how to analyze any spreadsheet by just asking questions in plain English.
Read articleQuickBooks Financial Analysis with AI: Beyond the Default Reports
QuickBooks' built-in reports are fine for taxes — but thin for decisions. Here's how to run real financial analysis on your QuickBooks data with AI.
Read articleMarketing Analytics: ROAS, CAC, and Attribution Without a Data Team
Every channel claims credit for the same conversion. Here's how to measure ROAS, CAC, and real attribution without a marketing data team.
Read articleAI Business Analytics vs Traditional BI: Which is Right for You?
Traditional BI is built for data teams. AI analysts like Analyst are built for everyone else. Here's the decision framework.
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