The ranked issue list
What is wrong, the rows proving it, the first move, and what the move is projected to be worth per month.
A prospect's own ad export becomes a ranked issue list with evidence, a first move and a projected monthly figure. Sign them and that audit becomes their baseline, so month one already has a before.
Every agency builds a pitch deck that dies the moment the deal closes, and then starts the account from zero. The audit and the reporting are two industries that never talk — which is why nobody can show a client what changed since the day they signed.
What is wrong, the rows proving it, the first move, and what the move is projected to be worth per month.
The order to do it in, so the pitch ends on a plan rather than on a problem.
The same computation becomes their month-zero, so every later report is measured against the state you found.
ClientFalcon computes this from the file you already download. Or see the agents behind it.
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