ProfitFalcon · Profit by SKU
The products bleeding under a healthy top line.
A blended margin averages your winners and your losers into one number that looks fine. ProfitFalcon lands COGS, shipping, fees and returns on every line of your export and ranks all 28 products by what each one keeps.
- Contribution margin per product
- Sample store: 2 SKUs sit at or below a 20% margin floor on $86K of revenue
- Every product ranked by what it keeps

Questions about profit by SKU.
- Where do COGS come from if my export does not carry them?
- You set cost per product once, in a table you can paste from a spreadsheet, and every order recomputes against it. Shopify and WooCommerce exports that already carry cost per item are read directly.
- Is this per order or per product?
- Both, and the difference is the point. An order's margin averages every line on it; a product's margin follows that SKU across all 24,623 orders in the sample store, which is where the two SKUs under the 20% floor turned up.
- Does it handle bundles and variants?
- Variants are separate lines with their own cost and their own margin, so a variant that loses money does not hide inside a healthy parent product.
Run it on your own export.
Fourteen days, no card. Try it on a real export.
BizFalcon AI