BizFalcon AI
Return by channel and campaign
Spend against contribution for each, not against revenue, so a channel selling low-margin products stops looking efficient.
Blended ROAS is an average, and averages hide the losers.
A channel at 0.69× can sit inside a blended 3× and never surface. True CAC against what a customer actually contributes is the number that separates them.
The problem
Why the blended figure is comfortable and wrong
Averaging spend across channels lets the strong ones carry the weak. On the sample book one channel returned 0.69× against another's 6.87× — same account, same month, and the blended number looked healthy.
What it computes
Three figures, each opening to its code.
True CAC
What you paid to acquire a customer, set against the contribution that customer actually produced over their life.
Spend worth moving
The exact dollars sitting in channels returning under breakeven, and where the same spend has been returning more.
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See it on your own export.
ProfitFalcon computes this from the file you already download. Or blended roas against true cac.
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