Fifteen views

Everything one order export tells you.

Drop one file and every screen below fills in. No pixel, no code, no store login.

What you get

What opens on your data.

No pixel, no store login. Views that need a column you didn’t send stay hidden.

Store overview

Revenue, orders, AOV and customers for the window your export covers, with a 30-day daily strip under each.

Sample: $5.20M over 24,623 orders
Revenue trend

The same 30 days with axes and a tooltip, revenue as an area, contribution as a line when your export carries cost columns.

Leak trend

How your discount leak moved since the last upload, measured the same way both months.

Profit by SKU

Revenue minus COGS, fees and discounts per SKU, ranked so the products draining cash surface first.

Margins & P&L

The profit waterfall: revenue in, each deduction out, what survives. Gross and contribution margin side by side.

Sample: 53.8% gross, 41.4% contribution after discounts
Cost to serve

What you paid to fulfil, per order, split by SKU and by destination.

Sample: $8.47 per order, 4.0% of revenue
Alerts

Thresholds you set on any metric, tested on every new export.

Peer benchmarks

Your metrics against p25/p50/p75 of stores that opted into the pool. Hides itself rather than guess when nothing overlaps.

Custom questions

Ask anything about your orders.

Store audit

Flags structural problems in the same export. Shows nothing when the store is healthy.

Discount leak

Every code, ranked by dollars given away, with the share that went to customers who were already converting.

Sample: $436,203 given away, $45.0K/mo of it leak
Sales velocity

Units per day and weekly revenue at stake per SKU.

Weekly brief

The week in one page: what moved, what you approved, what it did.

The ledger

Every recommendation with its projection, your decision, and the measured outcome, six stages, permanent.

Recommendations

Suggested next moves, ranked by what each is worth. You make each change.