BizFalcon AI
Contribution LTV by cohort
Grouped by first-purchase month, so you can see whether the customers you are buying now are worth more or less than the ones you bought last year.
What a customer is worth, after costs.
Revenue LTV flatters every store. Contribution LTV — what a customer leaves behind after COGS, fees, shipping and returns — is the figure that decides what you can afford to pay for the next one.
The problem
Why revenue LTV misleads
It counts the top line of every repeat order and none of the cost of serving them. A cohort that looks loyal on revenue can be flat on contribution once returns and shipping land, which is exactly the cohort you would otherwise spend more to acquire.
What it computes
Three figures, each opening to its code.
Repeat rate and gap
How many come back, how long they take, and where the drop-off actually sits in the timeline.
LTV against CAC
The ratio, and a flag when acquisition cost starts outrunning lifetime contribution.
No card. 14-day trial.
See it on your own export.
ProfitFalcon computes this from the file you already download. Or ltv cohort analysis from a csv.
Start free trial