BizFalcon AI
Contribution margin per SKU
Revenue minus COGS, platform fees, allocated ad cost and returns, for every product, ranked so the quiet losers surface first.
Revenue looks fine. Profit is where the answer is.
Your store dashboard shows gross revenue. What you keep is what is left after COGS, platform fees, shipping and returns, and that figure moves per SKU, per channel and per discount code.
The problem
Why the gross number misleads
A 3× ROAS on a product carrying 17% margin loses money once fees and returns land. Blended figures hide it, because the products that carry the store subsidize the ones draining it, and the top line looks the same either way.
What it computes
What it computes.
Cost to serve
What you paid to fulfill each order, split by SKU and by destination. It is the fourth line on the P&L that nobody quotes.
The move worth the most
One ranked recommendation with the rows behind it and a projected monthly figure, scored against your next export.
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See it on your own export.
ProfitFalcon computes this from the file you already download. Or how contribution margin is computed.
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