AI profit analyst · Shopify, Woo, BigCommerce & Amazon

Find the SKUs and discount codes leaking profit, and the fix for each.

Drop in your store export and add your ad spend. See which products and discount codes cost you margin, and what’s left after ads, with the fixes ranked by what each is worth. You decide what to change.

14 days free. No card. Cancel anytime.

  • 24,623 sample rows computed in about a second
  • No store login
  • Flat from $29 a month
No pixel no code7 platforms order exportsFree trial no card
ProfitFalcon store overview: contribution, revenue and margin from a sample order export
  • Contribution
  • Profit after ads
  • Per-SKU margin
  • Contribution margin
  • LTV : CAC
  • Discount leakage

ProfitFalcon · the dashboard, step by step

From the number to the fix, in four steps.

Step 1 of 4

Start with what the store keeps.

$403,178 of contribution in the last 30 days, a 49.7% margin on $810,464 of net revenue. That is 9.3% below the 30 days before. Over all 180 days the sample store keeps 41.4% of gross sales.

Step 2 of 4

See when it moved.

Contribution and revenue on one axis. The last day in the export made $13,067, which is 13.2% under the day before.

Step 3 of 4

Find who is bleeding.

Every product ranked by the margin it earns. Stormpeak 3L Hardshell in Black, size M returns 20.0% against a 9.2% store average. The Insulated Vest's gross margin is 17.8%, under the 20% floor.

Step 4 of 4

Get the fix, sized in dollars.

$436,203 went out in discounts across 9,713 orders. Fencing COMEBACK alone is worth about $7.2K a month. Approve it, and the next export scores what it earned.

Start 14-day trial14 days free. No card. Cancel anytime.
ProfitFalconSample storeSample data
Last 30 days$403,178▼ 9.3%contribution · 49.7% of net revenueNet revenue $810,464 · 3,759 orders
Last 7 days$91,610▼ 3.1%
Jan 27$13,067▼ 13.2%
Revenue and contribution · 30 daysContributionRevenue

Daily points are shaped to the real 30-day totals.

Product screenerGross margin · returns
Stormpeak 3L Hardshell · Black / MSTAR
54.3%20.0%
Stormpeak 3L Hardshell · Moss / SSTAR
54.4%4.4%
Basecamp Down Parka · Moss / SSTAR
52.2%14.5%
Last-Season Insulated VestLEAK
17.8%n/a
Recommendation · P1

Fence or kill the deep codes

FLASH35 ran 26.7% off on 1,641 orders and COMEBACK 26.4% on 702.

~$7.2K/mo recoverable by fencing COMEBACK
Impact ledger
Approve the fix and it is logged here.Fence COMEBACK · projected $7.2K/moScored at your next export

ProfitFalcon · product margins

Two of 28 products keep about a fifth of each sale.

Every product ranked by the gross margin it earns after product cost. The other 26 keep 50% or more.

0%20% floor40%60%Dashed line: 53.8% blended gross margin28 products, ranked by gross marginPrior-Year Trail Tee 20.1%Last-Season Insulated Vest 17.8%
Gross margin is revenue less product cost, over revenue, for each product over the sample store's 180 days. Every bar is a real product.
Checks

Where the money leaks out, and the fix for each.

Each check reads your export for one leak and drafts the exact change. ProfitFalcon never changes your store or ad accounts; you decide what to change.

Recommendations waiting for youYou approveSample data
Queued → your approvalSample store
  • P1Fence or kill the deep codes. FLASH35 ran 26.7% off on 1,641 orders and COMEBACK 26.4% on 702; $436,203 given away across 9,713 discounted orders (7.7% of gross)$31.0K/mo discounted
  • P2Reprice the two flagged products. Last-Season Insulated Vest (17.8%) and Prior-Year Trail Tee (20.1%); the other 26 hold 50–66%at the floor
  • AuditStore audit flag: a top return driver. Stormpeak 3L Hardshell (Black / M) returning 20.0% against a 9.2% store average9.2% avg
Projected ~$7.2K/mo recoverable · from fencing COMEBACK to first orders
ProfitFalcon never changes your store or ad accounts. You make each change.
Discount Leak

Checks every discount code in your export for redemptions by customers who were already converting: returning buyers, organic traffic.

Sample recommendationAcross 9,713 discounted orders, $436K was given away. COMEBACK ran 26.4% off on 702, 82.6% of them to repeat buyers · ~$7.2K/mo recoverable by fencing it
SKU Screener

Ranks every product by revenue, margin, and return rate, and flags the ones bleeding under a healthy top line.

Sample recommendationReview pricing on Last-Season Insulated Vest, 17.8% margin on $86.0K revenue, below the 20% floor
Returns & Quality

Checks return rates per SKU in your export and flags spikes that eat margin after the sale is already counted.

Sample flagFootwear returns running ~13%, above the 9.2% store average, flagged with the order rows behind it
Executive Brief

Each new export opens with what changed, what the checks found, and which recommendations are waiting, with the ledger tally to date.

Sample brief line“On your sample export: 2 SKUs at/below the 20% floor, FLASH35 over-discounting on 1,641 orders. 3 recommendations waiting · ~$7.2K/mo recoverable.”
Discount-leak estimator
$648–$1,296/mo
ESTIMATE, your numbers × an assumed 30–60% of discounted orders going to already-converting customers. That share is an assumption, not a benchmark. Upload your export and ProfitFalcon computes the real figure per code.

Every check, and what each one finds →

What you learn

Which products, codes and orders make money.

Revenue hides the losers. ProfitFalcon shows profit per SKU, per cohort and per order, from the exports you already have.

Profit by SKU

The products bleeding under a healthy top line.

A blended margin averages your winners and your losers into one number that looks fine. ProfitFalcon lands COGS, shipping, fees and returns on every line of your export and ranks all 28 products by what each one keeps.

  • Contribution margin per product
  • Sample store: 2 SKUs sit at or below a 20% margin floor on $86K of revenue
  • Every product ranked by what it keeps

All fifteen views one export fills in →

ProfitFalcon profit by SKU: every product ranked by contribution margin from a sample order export
Discount leak

The codes you are paying customers to use anyway.

A discount only costs you something when the buyer was already converting. Every code is scored by who redeemed it (new versus repeat, paid versus organic), so you can fence the ones being spent on people who were coming back regardless.

  • Sample store: $436K given away across 9,713 discounted orders
  • COMEBACK ran 26.4% off, 82.6% of it to repeat buyers. ~$7.2K/mo recoverable by fencing it
  • Per-code redemption split, with the orders listed

How discount leak is scored →

ProfitFalcon discount leak: every code scored by who redeemed it, new versus repeat buyers
Margins & P&L

A P&L your accountant recognizes, from the same file.

Revenue down to contribution, with COGS, shipping, payment fees and refunds on their own lines, and your ad spend for the period once you add it. The same export that produced the SKU table produces the statement, so the two can never disagree.

  • Revenue to contribution, every cost on its own line
  • Cost-to-serve per order, including the shipping you eat
  • Export to CSV or hand your accountant the view itself

Margins and P&L in detail →

ProfitFalcon margins and P&L: revenue to contribution with every cost on its own line
Ranked fixes

The next change, ranked by what it is worth.

Checks on discount codes, product margin, returns, repeat rate and LTV : CAC read the same export and queue what they find, largest recoverable amount first. Each one arrives with two buttons. ProfitFalcon never changes your store, your prices or your ad accounts; you make each change.

  • Ranked by monthly recoverable amount
  • Approve one and it lands in the impact ledger with the figure it claimed
  • Next month, see what it earned

How the opportunity queue works →

ProfitFalcon recommendations queue: fixes ranked by recoverable amount, awaiting your decision

Works with the export you already download

Shopify, WooCommerce, BigCommerce, Amazon or any order CSV. No pixel and no code on your storefront. The file you can already produce is the whole setup.

Shopify orders exportWooCommerce CSVBigCommerce CSVAmazon report
Pixel noneCode on your storefront none

Share a view with your accountant

Send a read-only link to your accountant or your board. They see the same numbers you do.

Where each dollar of revenue goes

COGS, shipping and fees, discounts, and what is left, on the sample store. Ad spend gets its own line when you add your ad spend.

$2.15MBefore ad spend
COGS46.2%
Shipping & fees4.0%
Discounts8.4%
Contribution41.4%
Revenue$5.20M

Your numbers stay yours

The export is parsed for the figures and the rows behind them. We do not sell, resell or benchmark your data against anyone else’s.

Sold → no
Resold → no
Benchmarked against anyone else’s → no
How it works

From export to first report.

Export your orders

Shopify, WooCommerce, BigCommerce, or Amazon, the standard order export you already know how to download. Add your product costs.

Drop it in ~1 SEC

ProfitFalcon works out margin, LTV, and per-SKU profit. A 25,000-row order export computes in about a second, once the file is in. Your data stays yours.

Act on the profit

Approve or dismiss queued recommendations. Every rec is logged against what happened.

What ProfitFalcon does

Recommendations you approve, scored on results.

Each fix arrives with a dollar projection. You approve it or dismiss it, and your next export shows what it earned.

Sales velocity

Units per day and weekly revenue at stake per SKU, from your own orders.

Projected, then scored

Every recommendation carries a dollar projection, waits for your approval, and is then scored against what your next export shows.

Your data is never sold or used for training

Saved work is encrypted and PII-masked, kept in your account until you delete it, and never used to train a model.

Works with what you already use

Shopify, Woo, BigCommerce, Amazon, or any order CSV.

Upload the export you already download. No store login.

Exports from
Shopify orders export
WooCommerce CSV
Amazon All Orders report
BigCommerce CSV
Squarespace, Etsy, Wix orders
Cost-sheet CSV · SKU, unit cost
ProfitFalcon
Your AI profit analyst
  1. #1Per-SKU profit
  2. #2Discount leaks
  3. #3Fixes ranked by $
  4. #4You decide each
  5. #5No pixel, no store login
What comes out
Profit report
Per-SKU screener
Recommendations + ledger
PDF export
Read-only share link
CSV export
ShopifyAmazon Seller CentralWooCommerceBigCommerceSquarespace · Etsy · WixAny order CSVShopifyAmazon Seller CentralWooCommerceBigCommerceSquarespace · Etsy · WixAny order CSV
Shopify orders exportWooCommerce CSVAmazon All Orders reportBigCommerce CSVCost-sheet CSVAny order CSVShopify orders exportWooCommerce CSVAmazon All Orders reportBigCommerce CSVCost-sheet CSVAny order CSV

One flat price. No per-order fees.

Your bill does not move when your orders do. As of 1 October 2026, TrueProfit and Reaktion bill for each order past your plan's cap, and Lifetimely, BeProfit and Peel move you up a tier. Annual is ten months for twelve. Cancel anytime.

Free trial
Try it on one export
$0
No card required
  • 1 store · no order caps
  • Upload one store export
  • Core margin + LTV screeners
  • Store overview + discount leak
Start 14-day trial
Growth
One store, monthly rhythm
$29/mo
$24.17/mo billed annually · $290/yr
  • Everything in the trial, and:
  • 1 store · no order caps
  • Full per-SKU profit screener
  • Retention + whale cohorts
  • Shareable reports
Start 14 days free
Scale
A growing store, weekly habit
$129/mo
$107.50/mo billed annually · $1,290/yr
  • Everything in Growth, and:
  • Up to 3 stores · no order caps
  • Full anomaly detection
  • Priority support
Start 14 days free
Agency
You run several stores
$249/mo
$207.50/mo billed annually · $2,490/yr
  • Everything in Scale, and:
  • Recommendations included
  • Unlimited stores · no order caps
  • Team seats included
  • White-label client reports
  • Bulk export
Start 14 days free
Add-on
Recommendations
The fixes, queued for you
+$29/mo
On Growth and Scale · included on Agency
  • Fixes queued from every export
  • Fence a code, reprice a SKU, review LTV : CAC
  • You approve, then make the change yourself
  • The ledger scores each one
Get Recommendations

Questions

Do I have to connect my store?
No. Upload the order export you already download.
Do I need to add product costs?
Yes, for margin. Orders alone show revenue and discounts. Add a cost for each product, either typed in or from a two-column sheet with the SKU and its cost, and ProfitFalcon works out margin by product, discount code and order.
Will the recommendations touch my store?
No. ProfitFalcon recommends and drafts the change. It never changes your store or ad accounts. You make each change.
Is my store data safe?
When you use AI insights or save a report, the data needed is sent over an encrypted connection and stored in your account until you delete it. Your data is never sold or used to train our models.
What exports do you support?
The standard order export from Shopify, WooCommerce, BigCommerce, Amazon Seller Central, Squarespace Commerce, Etsy and Wix Stores. Any other order CSV? Map the order total and date columns once, in the app.
Can I cancel anytime?
Yes. One click from your billing page. Your plan stays active until the end of the period you paid for, and your reports stay exportable.
How is margin computed?
Revenue − COGS − shipping and fees − discounts, per SKU. Contribution margin is (revenue − COGS − shipping and fees − discounts) / revenue. Ad spend is not split across SKUs: add your ad spend for the period and it comes off the store total, as profit after ads. Click any number to see the orders behind it.
No card. No demo call.

Find the SKUs draining your cash.

See profit per SKU and per order.

Start 14-day trial