Step 1 of 4
Start with what the store keeps.
$403,178 of contribution in the last 30 days, a 49.7% margin on $810,464 of net revenue. That is 9.3% below the 30 days before. Over all 180 days the sample store keeps 41.4% of gross sales.
Drop in your store export and add your ad spend. See which products and discount codes cost you margin, and what’s left after ads, with the fixes ranked by what each is worth. You decide what to change.
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ProfitFalcon · the dashboard, step by step
Step 1 of 4
$403,178 of contribution in the last 30 days, a 49.7% margin on $810,464 of net revenue. That is 9.3% below the 30 days before. Over all 180 days the sample store keeps 41.4% of gross sales.
Step 2 of 4
Contribution and revenue on one axis. The last day in the export made $13,067, which is 13.2% under the day before.
Step 3 of 4
Every product ranked by the margin it earns. Stormpeak 3L Hardshell in Black, size M returns 20.0% against a 9.2% store average. The Insulated Vest's gross margin is 17.8%, under the 20% floor.
Step 4 of 4
$436,203 went out in discounts across 9,713 orders. Fencing COMEBACK alone is worth about $7.2K a month. Approve it, and the next export scores what it earned.
Daily points are shaped to the real 30-day totals.
Stormpeak 3L Hardshell · Black / MSTAR | 54.3% | 20.0% | |
Stormpeak 3L Hardshell · Moss / SSTAR | 54.4% | 4.4% | |
Basecamp Down Parka · Moss / SSTAR | 52.2% | 14.5% | |
Last-Season Insulated VestLEAK | 17.8% | n/a |
FLASH35 ran 26.7% off on 1,641 orders and COMEBACK 26.4% on 702.
ProfitFalcon · product margins
Every product ranked by the gross margin it earns after product cost. The other 26 keep 50% or more.
Each check reads your export for one leak and drafts the exact change. ProfitFalcon never changes your store or ad accounts; you decide what to change.
Checks every discount code in your export for redemptions by customers who were already converting: returning buyers, organic traffic.
Ranks every product by revenue, margin, and return rate, and flags the ones bleeding under a healthy top line.
Checks return rates per SKU in your export and flags spikes that eat margin after the sale is already counted.
Each new export opens with what changed, what the checks found, and which recommendations are waiting, with the ledger tally to date.
Revenue hides the losers. ProfitFalcon shows profit per SKU, per cohort and per order, from the exports you already have.
A blended margin averages your winners and your losers into one number that looks fine. ProfitFalcon lands COGS, shipping, fees and returns on every line of your export and ranks all 28 products by what each one keeps.

A discount only costs you something when the buyer was already converting. Every code is scored by who redeemed it (new versus repeat, paid versus organic), so you can fence the ones being spent on people who were coming back regardless.

Revenue down to contribution, with COGS, shipping, payment fees and refunds on their own lines, and your ad spend for the period once you add it. The same export that produced the SKU table produces the statement, so the two can never disagree.

Checks on discount codes, product margin, returns, repeat rate and LTV : CAC read the same export and queue what they find, largest recoverable amount first. Each one arrives with two buttons. ProfitFalcon never changes your store, your prices or your ad accounts; you make each change.

Shopify, WooCommerce, BigCommerce, Amazon or any order CSV. No pixel and no code on your storefront. The file you can already produce is the whole setup.
Send a read-only link to your accountant or your board. They see the same numbers you do.
COGS, shipping and fees, discounts, and what is left, on the sample store. Ad spend gets its own line when you add your ad spend.
The export is parsed for the figures and the rows behind them. We do not sell, resell or benchmark your data against anyone else’s.
Shopify, WooCommerce, BigCommerce, or Amazon, the standard order export you already know how to download. Add your product costs.
ProfitFalcon works out margin, LTV, and per-SKU profit. A 25,000-row order export computes in about a second, once the file is in. Your data stays yours.
Approve or dismiss queued recommendations. Every rec is logged against what happened.
Each fix arrives with a dollar projection. You approve it or dismiss it, and your next export shows what it earned.
Units per day and weekly revenue at stake per SKU, from your own orders.
Every recommendation carries a dollar projection, waits for your approval, and is then scored against what your next export shows.
Saved work is encrypted and PII-masked, kept in your account until you delete it, and never used to train a model.
Upload the export you already download. No store login.
Your bill does not move when your orders do. As of 1 October 2026, TrueProfit and Reaktion bill for each order past your plan's cap, and Lifetimely, BeProfit and Peel move you up a tier. Annual is ten months for twelve. Cancel anytime.
See profit per SKU and per order.
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