BizFalcon AI
Redemption by customer type
Every code split by new versus returning and by acquisition channel, so you can see which discounts bought a customer and which paid for one you had.
The discount that did not win you the sale.
A code redeemed by a returning buyer who came through organic was margin you handed over for an order you already had. On the sample store that pattern was 7.7% of gross.
The problem
Why it hides
Discount spend shows up as one line on a P&L, so it reads as a cost of doing business. Split by code and by who redeemed it, most of it turns out to be concentrated in two or three codes and in customers who needed no incentive.
What it computes
Three figures, each opening to its code.
Depth against margin floor
How far each code cuts into contribution, and which products fall under your floor once it applies.
What fencing recovers
A projected monthly figure for fencing or killing each code, checked against what your next export shows.
No card. 14-day trial.
See it on your own export.
ProfitFalcon computes this from the file you already download. Or how discount leakage is found.
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