BizFalcon AIFree unit-economics tools
CAC ceiling calculator
The most you can pay to acquire a customer, from LTV and a 3:1 target, not vibes.
Fill in the inputs, results compute live, formula included.
Why 3:1 LTV:CAC?
3:1 leaves room for overhead, payback time and forecast error. Spending to breakeven LTV means any surprise (returns, churn, rising CPMs) pushes you underwater.
What repeat rate should I use?
Share of orders from returning customers over the last 90-180 days. If unknown, most DTC categories sit between 20% and 45%.
These are estimates. Your order data isn't.
Drop your store export, the same numbers computed exactly, plus peer benchmarks and a per-SKU screener.