WhatConverts reporting, computed from the rows.
Leads, their source, and the quotable value assigned to them.
- Leads by source and campaign
- Lead value
- Lead type — call, form, chat
Why connect WhatConverts.
Lead value reported against ad spend, not lead count.
What we read from it
- Leads by source and campaign
- Lead value
- Lead type — call, form, chat
You do not have to connect it
Export leads from WhatConverts and upload the CSV.
Both products were built to run on a file, because an agency cannot always get a client’s login and a brand should not have to grant one to try something.
Disconnecting is one click
Revoke the connection from Settings whenever you like. Reports you already built keep their figures; only the refresh stops.
WhatConverts carries a quotable value per lead. Where you have set it, reports use value; where you have not, they count leads and say so.
Connected or exported, the maths is the same.
Connect or upload
Authorise WhatConverts from Settings, or drop in the export it already produces. The column mapper handles the naming differences.
It computes, in Python
The engine writes pandas and runs it against your rows. Every figure keeps the code that produced it, so any number on the page opens to its own arithmetic.
You decide
The result lands in ClientFalcon. Agents queue what they find; nothing runs against your account until you approve it.
See WhatConverts on your own numbers.
Fourteen days, no card. Connect it, or upload the export you already have and skip the connection entirely.
BizFalcon AI