State of DTC, September 2026

The live unit-economics report, compiled from anonymized order data across ProfitFalcon stores (minimum 5 stores per published figure; sparse metrics are labelled industry estimates until real medians overtake them).

By category

Methodology: metrics are contributed as anonymized ratios from real order exports, held to a minimum of 5 stores per figure, and folded into medians every 6 hours. Figures marked "est." are labelled industry estimates shown until enough real stores seed that metric.