BizFalcon blog

Guides to reading your store data

How to read a Shopify order export, and which e-commerce metrics are worth tracking.

May 22, 2026 · 6 min read
E-commerce
12 E-commerce Metrics That Matter (And How to Track Them)
Revenue is the number everyone watches and the one that tells you least. These 12 e-commerce metrics show whether you are building a profitable store, and how to compute each from an order export.
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Oct 5, 2026 · 6 min read
E-commerce
How to Analyze a Shopify Order Export in Excel with AI
A Shopify order export holds the answers to most of your store questions, and a pivot table is a slow way to get them out. Here is how to export the file, avoid the usual traps and ask questions in plain English instead.
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12 E-commerce Metrics That Matter (And How to Track Them)