Free unit-economics tools

Breakeven ROAS calculator

The ROAS where your ads stop losing money, computed from your margin, not a rule of thumb.

Avg order value

COGS + variable costs (% of revenue)

Fill in the inputs, results compute live, formula included.

Why is 'ROAS above 2 is good' wrong?

A 2.0x ROAS is profitable at 60% margin and deeply unprofitable at 40%. Breakeven ROAS = 1 ÷ contribution margin, it's a property of your margins, not a universal target.

Should I use gross or contribution margin?

Contribution, include shipping, payment fees and discounts. Using gross margin makes ads look more profitable than they are.

These are estimates. Your order data isn't.

Drop your store export, the same numbers computed exactly, plus peer benchmarks and a per-SKU screener.

Run it on real data