Churn & Retention Analytics

Churn & retention analysis for
subscription teams

Net revenue retention, logo churn, $ churn, and cohort curves, computed exactly from any subscription or revenue export in under 60 seconds.

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Free plan · 100 credits/mo · No SQL required

Every Churn & Retention KPI, computed automatically

Upload your data once. Analyst's AI analyst engine computes the full churn & retention metric suite, no formulas, no SQL, no analyst required.

Net Revenue Retention (NRR)

(start MRR + expansion − churn − contraction) / start MRR

Gross Revenue Retention (GRR)

(start MRR − churn − contraction) / start MRR

Monthly logo churn

churned customers / start-of-period customers

Monthly $ churn

churned MRR / start-of-period MRR

Cohort retention curve

active customers in month N / cohort size, by signup month

COMPUTED OUTPUT

Net revenue · 180 days

$5.20M

= Σ gross_amount − refunds · 24,623 orders

Gross margin

53.8%

= (rev − cogs) / rev

Repeat order rate

23.4%

= repeat orders / orders

Verified

Σ gross_amount over 24,623 orders = $5.20M

df["gross_amount"].sum()→ $5.20M

SOURCE cascade_orders.csvORDERS 24,623ENGINE PYTHON · IN-BROWSER

Stop spending your week in Excel

Analyst handles the repetitive analysis so you can focus on decisions.

Don't know if NRR is above or below 100% this month

Can't see which signup cohort retains best

Logo churn and dollar churn get conflated in one number

Rebuilding the retention pivot by hand every month

Ask Analyst anything

Just type, no SQL, no formulas. Ask Analyst anything about your clients:

Compute NRR, GRR, logo churn and $ churn by month

Build a cohort retention curve by signup month

Show me churn broken down by plan tier

Which month had the worst net retention and why?

Three steps to churn & retention insights

Upload your data

CSV, Excel, PDF, or connect your churn & retention platform directly. CSV up to 250MB per file.

AI does the analysis

The Analyst computes every relevant KPI, flags risks, and generates charts in under 60 seconds.

Get shareable insights

Download PDFs, share dashboards, embed charts, schedule re-runs. Built for execs and teams.

$15/month. No analyst required.

Pro plan = unlimited datasets, all AI models, scheduled re-runs, advanced connectors.

See full pricing

Churn & Retention analytics. FAQ

What data do I need for churn analysis?

A row per subscription or invoice with a date, an amount (MRR or revenue), and ideally a customer id and status. Analyst detects the columns automatically and computes retention metrics exactly, no formulas to write.

Is the math exact or AI-estimated?

Exact. Retention metrics are computed deterministically from your rows with the formula shown next to each number, not generated by a language model. You can verify every figure.

Can I analyze churn without a customer id?

Partial. With dates + amounts the Analyst computes $ retention and revenue trends; logo churn and cohort curves need a customer id to count distinct accounts.

How much does it cost?

Free to start (100 credits/mo, no card). Paid plans start at $15/mo for 2,000 credits/mo plus scheduled monthly re-runs.

Churn & retention analysis for subscription teams