ClientFalcon · Channel performance

Where the client's money went, by channel.

Meta, Google, TikTok and the rest on one page, with spend, return and the change since last period on every line. The comparison your client asks for in the meeting is already in the deck you sent them.

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Sample account: CPC up 18% ($0.51 → $0.60) while revenue rose 12%
Period over period on every channel, with the delta stated
Blended and per-channel ROAS, from the same export

ClientFalcon channel performance: spend and return per channel with period-over-period change

Sample account: CPC up 18% ($0.51 → $0.60) while revenue rose 12%
Period over period on every channel, with the delta stated
Blended and per-channel ROAS, from the same export

The detail

What people ask before they trust this number.

Which platforms?

Meta, Google Ads, TikTok, Microsoft, LinkedIn, Pinterest, GA4, Klaviyo and the rest — 24 in total, each with a connector and a CSV route. You do not need a client's login to report on their spend.

Does it blend or separate?

Both, on the same page. Blended for the headline, per channel underneath, so a client cannot be shown a good average that three bad channels are hiding inside.

What about period comparison?

Every line carries the change against the prior period. On the sample account that reads CPC up 18% ($0.51 to $0.60) while revenue rose 12% — the sentence a client asks for in the meeting.

The rest of ClientFalcon

What else the same export computes.

The client reportThe deliverable your client judges you on.What the client earnedThe number that renews the retainer.Campaign AutopilotA strategist on every account, including the small ones.

Run it on your own export.

Fourteen days, no card. Upload a file and the figures above compute on your rows.

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