Contribution margin, AOV, repeat rate, return rate and discount leak, computed from your own order export, with the runnable SQL beside every number. Nothing is uploaded.
Free plan · 100 credits/mo · No SQL required
Upload your data once. ProfitFalcon's AI analyst engine computes the full e-commerce metric suite, no formulas, no SQL, no analyst required.
Average Order Value (AOV)
total revenue / total orders
Conversion Rate
orders / sessions
Revenue per Visitor (RPV)
revenue / sessions
Repeat Purchase Rate
customers with >1 order / total customers
Return Rate %
returned orders / total orders
Contribution Margin per Order
(revenue − COGS − fulfillment) / orders
ProfitFalcon handles the repetitive analysis so you can focus on decisions.
Shopify reports don't break down by traffic source
No view of repeat purchase rate by SKU
Manually building monthly AOV trend reports
Don't know which products to push for margin
Just type, no SQL, no formulas. Ask ProfitFalcon anything about your clients:
Compute AOV, conversion, and repeat rate by traffic source
Identify the top 5 SKUs by gross profit (not just revenue)
Show me return rate trends over the last 6 months
Build a contribution margin dashboard by product category
01
Upload your data
CSV, Excel, PDF, or connect your e-commerce platform directly. CSV up to 250MB per file.
02
AI does the analysis
The Analyst computes every relevant KPI, flags risks, and generates charts in under 60 seconds.
03
Get shareable insights
Download PDFs, share dashboards, embed charts, schedule re-runs. Built for execs and teams.
Growth $29/mo (1 store) · Scale $129/mo (3 stores, Autopilot included) · Portfolio $249/mo (unlimited stores). Annual = 2 months free.
Growth
One store, watched daily
$29/mo
Scale
Growing store, most popular
$129/mo
Portfolio
Operators running several brands
$249/mo
No. Drop a CSV export from Shopify, WooCommerce or anywhere else and the numbers compute in your browser, the file never leaves your machine. A Shopify connector keeps it current once you want that.
Contribution margin per order, AOV, repeat purchase rate, return rate, discount leak, revenue per visitor, time-to-repurchase and per-SKU profit. Every figure ships with the SQL that produced it, so you can run it yourself and check.
Yes. SKUs are ranked by gross profit rather than revenue, with return rate and inventory age beside each one. Products with no cost data are excluded from margin rather than counted at 100%.
Most are dashboards: they show a number and you trust it. ProfitFalcon shows the arithmetic behind each one and lets you run the query. It also works from a plain export, so you can check it before connecting anything.
The teardown is free and needs no account. Paid plans start at $29/mo (Growth), $129/mo (Scale, Autopilot included) and $249/mo (Portfolio, multiple stores). Annual billing = 2 months free.