Analytics · ClientFalcon

Google Analytics 4 reporting, computed from the rows.

Sessions, source and medium, conversions and revenue by channel grouping.

  • Sessions and users by channel
  • Default channel grouping
  • Conversions and revenue
What it unlocks

Why connect Google Analytics 4.

Traffic sitting beside spend in the same report, so a client can see what the money bought before it converted.

What we read from it

  • Sessions and users by channel
  • Default channel grouping
  • Conversions and revenue

You do not have to connect it

Export an exploration to CSV from GA4 and upload it.

Both products were built to run on a file, because an agency cannot always get a client’s login and a brand should not have to grant one to try something.

Disconnecting is one click

Revoke the connection from Settings whenever you like. Reports you already built keep their figures; only the refresh stops.

What to watch for

GA4's default channel grouping renames itself between property versions. The mapper matches on the values in your export rather than on a fixed list.

How it works

Connected or exported, the maths is the same.

01

Connect or upload

Authorise Google Analytics 4 from Settings, or drop in the export it already produces. The column mapper handles the naming differences.

02

It computes, in Python

The engine writes pandas and runs it against your rows. Every figure keeps the code that produced it, so any number on the page opens to its own arithmetic.

03

You decide

The result lands in ClientFalcon. Agents queue what they find; nothing runs against your account until you approve it.

Analytics

The rest of the analytics connectors.

YouTubeGoogle Sheets

All 25 integrations →

See Google Analytics 4 on your own numbers.

Fourteen days, no card. Connect it, or upload the export you already have and skip the connection entirely.