BizFalcon AIMicrosoft Ads reporting, computed from the rows.
Spend, clicks and conversions across Bing and the Microsoft Audience Network.
- Cost by campaign
- Clicks and CTR
- Conversions and revenue
Why connect Microsoft Ads.
The channel most agency reports leave out, on the page with the rest.
What we read from it
- Cost by campaign
- Clicks and CTR
- Conversions and revenue
You do not have to connect it
Export a performance report from Microsoft Advertising and upload the CSV.
Both products were built to run on a file, because an agency cannot always get a client’s login and a brand should not have to grant one to try something.
Disconnecting is one click
Revoke the connection from Settings whenever you like. Reports you already built keep their figures; only the refresh stops.
Microsoft's report includes Audience Network placements alongside search. They are kept as separate rows, because averaging them hides which of the two is working.
Connected or exported, the maths is the same.
Connect or upload
Authorise Microsoft Ads from Settings, or drop in the export it already produces. The column mapper handles the naming differences.
It computes, in Python
The engine writes pandas and runs it against your rows. Every figure keeps the code that produced it, so any number on the page opens to its own arithmetic.
You decide
The result lands in ClientFalcon. Agents queue what they find; nothing runs against your account until you approve it.
The rest of the ads connectors.
See Microsoft Ads on your own numbers.
Fourteen days, no card. Connect it, or upload the export you already have and skip the connection entirely.