Marketing ROI Analytics

Marketing ROI analysis for
growth & performance teams

ROAS, CPA, CTR, conversion rate, and a best/worst channel screener, exact from any ad-spend or attribution export. No SQL.

See full demo

Free plan · 100 credits/mo · No SQL required

Every Marketing ROI KPI, computed automatically

Upload your data once. Analyst's AI analyst engine computes the full marketing roi metric suite, no formulas, no SQL, no analyst required.

ROAS

attributed revenue / ad spend

CPA / CAC

ad spend / conversions

Click-through rate (CTR)

clicks / impressions

Conversion rate

conversions / clicks

Channel screener

channels ranked by ROAS, with spend efficiency flags

COMPUTED OUTPUT

Net revenue · 180 days

$5.20M

= Σ gross_amount − refunds · 24,623 orders

Gross margin

53.8%

= (rev − cogs) / rev

Repeat order rate

23.4%

= repeat orders / orders

Verified

Σ gross_amount over 24,623 orders = $5.20M

df["gross_amount"].sum()→ $5.20M

SOURCE cascade_orders.csvORDERS 24,623ENGINE PYTHON · IN-BROWSER

Stop spending your week in Excel

Analyst handles the repetitive analysis so you can focus on decisions.

ROAS scattered across ad platforms with no single view

Don't know which channel is quietly losing money

CPA by channel recomputed in a spreadsheet weekly

Spend decisions made on gut, not blended efficiency

Ask Analyst anything

Just type, no SQL, no formulas. Ask Analyst anything about your clients:

Compute ROAS, CPA and CTR by channel

Which channel has the worst spend efficiency?

Show conversion rate by campaign

Rank channels by blended ROAS and flag the laggards

Three steps to marketing roi insights

Upload your data

CSV, Excel, PDF, or connect your marketing roi platform directly. CSV up to 250MB per file.

AI does the analysis

The Analyst computes every relevant KPI, flags risks, and generates charts in under 60 seconds.

Get shareable insights

Download PDFs, share dashboards, embed charts, schedule re-runs. Built for execs and teams.

$15/month. No analyst required.

Pro plan = unlimited datasets, all AI models, scheduled re-runs, advanced connectors.

See full pricing

Marketing ROI analytics. FAQ

What data do I need for marketing ROI?

A row per channel or campaign with spend, and ideally impressions, clicks, conversions, and attributed revenue. Analyst auto-detects the columns and computes the rest.

Are the metrics exact?

Yes. ROAS, CPA, CTR and conversion rate are computed deterministically from your rows with the formula shown next to each number, not AI-estimated.

Does it work across Google, Meta and others?

Yes, export from any ad platform into one CSV (channel + spend + results) and the Analyst computes a blended, cross-channel view plus a per-channel screener.

How much does it cost?

Free to start (100 credits/mo, no card). Paid plans start at $15/mo.

Marketing ROI analysis for growth & performance teams