Checked, drafted, decided by you

The checks on your store’s margin.

Each one reads your order export, names the money going out, and drafts the exact change. ProfitFalcon never changes your store or ad accounts. You make each change.

The checks

What each one reads, and what it hands you.

Real recommendations from the sample store. Where a check needs a figure the sample does not carry (your ad spend for the period), the card says how it works instead.

Discount Leak

Checks every discount code in your export for redemptions by customers who were already converting: returning buyers, organic traffic.

Sample recommendationAcross 9,713 discounted orders, $436K was given away. COMEBACK ran 26.4% off on 702, 82.6% of them to repeat buyers · ~$7.2K/mo recoverable by fencing it
SKU Screener

Ranks every product by revenue, margin, and return rate, and flags the ones bleeding under a healthy top line.

Sample recommendationReview pricing on Last-Season Insulated Vest, 17.8% margin on $86.0K revenue, below the 20% floor
Returns & Quality

Checks return rates per SKU in your export and flags spikes that eat margin after the sale is already counted.

Sample flagFootwear returns running ~13%, above the 9.2% store average, flagged with the order rows behind it
Executive Brief

Each new export opens with what changed, what the checks found, and which recommendations are waiting, with the ledger tally to date.

Sample brief line“On your sample export: 2 SKUs at/below the 20% floor, FLASH35 over-discounting on 1,641 orders. 3 recommendations waiting · ~$7.2K/mo recoverable.”
Sales velocity

Works out how fast each product sells from the orders in your export.

What it showsUnits per day and weekly revenue at stake per SKU
LTV : CAC

Checks what a customer is worth against what you pay to get one, and flags when acquisition outruns lifetime value.

How it worksPairs contribution LTV ($137/customer at 23.4% repeat) with your blended CAC once you add your ad spend, and flags when CAC outruns LTV
The rule

ProfitFalcon proposes. You decide.

Every recommendation arrives with two buttons. Approve it and it lands in the impact ledger with its projected figure, and next month’s export shows what it earned. Nothing touches your store, your ad accounts or your prices on its own.