Shopify Analytics

Shopify tells you revenue.
This tells you profit.

Drop your Shopify order export and get contribution margin per order after COGS, fees, discounts and returns, with the query behind each figure, so you can check it yourself.

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Free plan · 100 credits/mo · No SQL required

Every Shopify KPI, computed automatically

Upload your data once. ProfitFalcon's AI analyst engine computes the full shopify metric suite, no formulas, no SQL, no analyst required.

Contribution margin per order

(revenue − COGS − discounts − fees − returns) / orders

Average Order Value

total revenue / distinct orders

Discount leak

discount spend on orders that would have converted at full price

Return rate

distinct returned orders / distinct orders

Repeat purchase rate

customers with more than one order / total customers

COMPUTED OUTPUT
Net revenue · 180 days
$5.20M
= Σ gross_amount − refunds · 24,623 orders
Gross margin
53.8%
= (rev − cogs) / rev
Repeat order rate
23.4%
= repeat orders / orders
Verified
Σ gross_amount over 24,623 orders = $5.20M
df["gross_amount"].sum()$5.20M
SOURCE cascade_orders.csvORDERS 24,623ENGINE PYTHON · IN-BROWSER

Stop spending your week in Excel

ProfitFalcon handles the repetitive analysis so you can focus on decisions.

Shopify's dashboard reports revenue, not profit after COGS and fees

Line-item exports double-count orders, so every rate comes out wrong

Installing an app that reads your whole store just to test a tool

No idea which SKUs actually make money after shipping and returns

Ask ProfitFalcon anything

Just type, no SQL, no formulas. Ask ProfitFalcon anything about your clients:

What is my contribution margin per order after COGS, fees and returns?

Which SKUs lose money once shipping and returns are counted?

How much discount spend went to customers who buy at full price anyway?

Show the SQL behind my return rate so I can verify it

Three steps to shopify insights

01

Upload your data

CSV, Excel, PDF, or connect your shopify platform directly. CSV up to 250MB per file.

02

AI does the analysis

The Analyst computes every relevant KPI, flags risks, and generates charts in under 60 seconds.

03

Get shareable insights

Download PDFs, share dashboards, embed charts, schedule re-runs. Built for execs and teams.

Free teardown. Paid from $29/month.

Growth $29/mo (1 store) · Scale $129/mo (3 stores, Autopilot included) · Portfolio $249/mo (unlimited stores). Annual = 2 months free.

Growth

One store, watched daily

$29/mo

  • 1 connected store
  • Contribution margin + discount leak
  • Runnable SQL behind every number
  • Daily refresh
  • Ask anything about your data
Most popular

Scale

Growing store, most popular

$129/mo

  • Up to 3 stores
  • Everything in Growth
  • Higher order volume
  • Autopilot included
  • Recommendation feed with measured outcomes
  • Per-SKU screener + stock forecast

Portfolio

Operators running several brands

$249/mo

  • Unlimited stores
  • Everything in Scale
  • Client-profit view
  • White-label PDF export
  • Priority support
See full pricing

Shopify analytics. FAQ

Do I have to install a Shopify app?

No. Export your orders as CSV and the analysis runs in your browser, the file never leaves your machine. A Shopify connector exists for keeping numbers current once you've decided the tool is worth it.

Why does my return rate differ from other tools?

Most line-item exports repeat the order id across rows. Counting matching rows against distinct orders inflates every rate, one tripled export we tested read 27.6% when the true figure was 9.2%. Orders are collapsed to distinct ids before any rate is computed, and the query is shown so you can confirm the grain.

What if I don't have cost data?

Revenue metrics still compute. SKUs with no cost are excluded from margin rather than counted at 100% margin, and the page says how many were excluded, a silently inflated margin is worse than a missing one. You can paste per-SKU costs in and it recomputes.

How much does it cost?

The teardown is free and needs no account. Paid plans are $29/mo (Growth), $129/mo (Scale, Autopilot included) and $249/mo (Portfolio, multiple stores). Annual billing = 2 months free.