E-commerce Analytics

Where your store is
leaking profit

Contribution margin, AOV, repeat rate, return rate and discount leak, computed from your own order export, with the runnable SQL beside every number. Nothing is uploaded.

See full demo

Free plan · 100 credits/mo · No SQL required

Every E-commerce KPI, computed automatically

Upload your data once. ProfitFalcon's AI analyst engine computes the full e-commerce metric suite, no formulas, no SQL, no analyst required.

Average Order Value (AOV)

total revenue / total orders

Conversion Rate

orders / sessions

Revenue per Visitor (RPV)

revenue / sessions

Repeat Purchase Rate

customers with >1 order / total customers

Return Rate %

returned orders / total orders

Contribution Margin per Order

(revenue − COGS − fulfillment) / orders

COMPUTED OUTPUT
Net revenue · 180 days
$5.20M
= Σ gross_amount − refunds · 24,623 orders
Gross margin
53.8%
= (rev − cogs) / rev
Repeat order rate
23.4%
= repeat orders / orders
Verified
Σ gross_amount over 24,623 orders = $5.20M
df["gross_amount"].sum()$5.20M
SOURCE cascade_orders.csvORDERS 24,623ENGINE PYTHON · IN-BROWSER

Stop spending your week in Excel

ProfitFalcon handles the repetitive analysis so you can focus on decisions.

Shopify reports don't break down by traffic source

No view of repeat purchase rate by SKU

Manually building monthly AOV trend reports

Don't know which products to push for margin

Ask ProfitFalcon anything

Just type, no SQL, no formulas. Ask ProfitFalcon anything about your clients:

Compute AOV, conversion, and repeat rate by traffic source

Identify the top 5 SKUs by gross profit (not just revenue)

Show me return rate trends over the last 6 months

Build a contribution margin dashboard by product category

Three steps to e-commerce insights

01

Upload your data

CSV, Excel, PDF, or connect your e-commerce platform directly. CSV up to 250MB per file.

02

AI does the analysis

The Analyst computes every relevant KPI, flags risks, and generates charts in under 60 seconds.

03

Get shareable insights

Download PDFs, share dashboards, embed charts, schedule re-runs. Built for execs and teams.

Free teardown. Paid from $29/month.

Growth $29/mo (1 store) · Scale $129/mo (3 stores, Autopilot included) · Portfolio $249/mo (unlimited stores). Annual = 2 months free.

Growth

One store, watched daily

$29/mo

  • 1 connected store
  • Contribution margin + discount leak
  • Runnable SQL behind every number
  • Daily refresh
  • Ask anything about your data
Most popular

Scale

Growing store, most popular

$129/mo

  • Up to 3 stores
  • Everything in Growth
  • Higher order volume
  • Autopilot included
  • Recommendation feed with measured outcomes
  • Per-SKU screener + stock forecast

Portfolio

Operators running several brands

$249/mo

  • Unlimited stores
  • Everything in Scale
  • Client-profit view
  • White-label PDF export
  • Priority support
See full pricing

E-commerce analytics. FAQ

Do I have to connect my store?

No. Drop a CSV export from Shopify, WooCommerce or anywhere else and the numbers compute in your browser, the file never leaves your machine. A Shopify connector keeps it current once you want that.

What does ProfitFalcon compute?

Contribution margin per order, AOV, repeat purchase rate, return rate, discount leak, revenue per visitor, time-to-repurchase and per-SKU profit. Every figure ships with the SQL that produced it, so you can run it yourself and check.

Can it flag underperforming products?

Yes. SKUs are ranked by gross profit rather than revenue, with return rate and inventory age beside each one. Products with no cost data are excluded from margin rather than counted at 100%.

How is this different from a Shopify analytics app?

Most are dashboards: they show a number and you trust it. ProfitFalcon shows the arithmetic behind each one and lets you run the query. It also works from a plain export, so you can check it before connecting anything.

How much does it cost?

The teardown is free and needs no account. Paid plans start at $29/mo (Growth), $129/mo (Scale, Autopilot included) and $249/mo (Portfolio, multiple stores). Annual billing = 2 months free.