E-commerce Analytics

Where your store is
leaking profit

Contribution margin per order after COGS, fees, discounts and returns, plus AOV, repeat rate and discount leak, from your own order export.

Open the sample store

14-day trial · no card · No SQL required

Every E-commerce KPI, computed automatically

Upload your data once. ProfitFalcon's AI analyst engine computes the full e-commerce metric suite, no formulas, no SQL, no analyst required.

  • Average Order Value (AOV)

    total revenue / total orders

  • Repeat Purchase Rate

    customers with >1 order / total customers

  • Return Rate %

    returned orders / total orders

  • Contribution Margin per Order

    (revenue − COGS − fulfillment) / orders

COMPUTED OUTPUT
Sample store
Net revenue · 180 days$5.20MΣ gross_amount − refunds · 24,623 orders
Gross margin53.8%(rev − cogs) / rev
Repeat order rate23.4%repeat orders / orders
Formula
Σ gross_amount over 24,623 orders = $5.20M
df["gross_amount"].sum()→ $5.20M
SOURCE cascade_orders.csvORDERS 24,623FROM YOUR EXPORT

Stop spending your week in Excel

ProfitFalcon handles the repetitive analysis so you can focus on decisions.

  • Shopify reports stop at revenue, before COGS and fees
  • No view of repeat purchase rate by SKU
  • Manually building monthly AOV trend reports
  • Don't know which products to push for margin

Ask ProfitFalcon anything

Just type, no SQL, no formulas. Ask ProfitFalcon anything about your store:

Three steps to e-commerce insights

  1. Upload your data

    Upload your export: CSV, Excel or PDF, up to 250MB per file.

  2. AI does the analysis

    ProfitFalcon computes every relevant KPI, flags risks, and generates the charts.

  3. Get shareable insights

    Download PDFs, share dashboards, embed charts, set alerts. Built for execs and teams.

14 days free, then from $29/mo.

Growth $29/mo (1 store) · Scale $129/mo (3 stores) · Agency $249/mo (unlimited stores, Recommendations included). Recommendations on Growth or Scale: +$29/mo. Flat price. Annual = 2 months free.

  • Growth

    One store

    $29/mo

    • 1 store
    • Contribution margin + discount leak
    • Profit per SKU & order
    • Update with each export
    • Ask anything about your data
  • Scale

    Growing store

    $129/mo

    • Up to 3 stores
    • Everything in Growth
    • No order caps
    • Recommendation feed with measured outcomes
    • Per-SKU screener + stock forecast
    • Recommendations add-on, +$29/mo
  • Agency

    Operators running several brands

    $249/mo

    • Unlimited stores
    • Everything in Scale
    • Recommendations included
    • Client-profit view
    • White-label PDF export
    • Priority support

See full pricing →

E-commerce analytics. FAQ

Do I have to connect my store?

No. Drop a CSV export from Shopify, WooCommerce or anywhere else and start asking. Direct connectors are not live yet.

What does ProfitFalcon compute?

Contribution margin per order, AOV, repeat purchase rate, return rate, discount leak, time-to-repurchase and per-SKU profit, calculated on every row of your export.

Can it flag underperforming products?

Yes. SKUs are ranked by gross profit rather than revenue, with return rate and inventory age beside each one. Products with no cost data are excluded from margin rather than counted at 100%.

How is this different from a Shopify analytics app?

Most report revenue. ProfitFalcon reports profit after COGS, fees, discounts and returns, and it counts distinct orders, so a line-item export doesn't inflate your rates. It works from a plain export, at a flat price instead of a per-order fee.

How much does it cost?

14-day free trial, no card. Then $29 / $129 / $249 a month, flat (Growth, Scale, Agency), whatever your order volume. Annual billing = 2 months free.