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Shopify Analytics

Shopify tells you revenue.
This tells you profit.

Drop your Shopify order export and get contribution margin per order after COGS, fees, discounts and returns.

Open the sample store

14-day trial · no card · No SQL required

Every Shopify KPI, computed automatically

Upload your data once. ProfitFalcon's AI analyst engine computes the full shopify metric suite, no formulas, no SQL, no analyst required.

  • Contribution margin per order

    (revenue − COGS − discounts − fees − returns) / orders

  • Average Order Value

    total revenue / distinct orders

  • Discount leak

    discount spend on orders that would have converted at full price

  • Return rate

    distinct returned orders / distinct orders

  • Repeat purchase rate

    customers with more than one order / total customers

COMPUTED OUTPUT
Sample store
Net revenue · 180 days$5.20MΣ gross_amount − refunds · 24,623 orders
Gross margin53.8%(rev − cogs) / rev
Repeat order rate23.4%repeat orders / orders
Formula
Σ gross_amount over 24,623 orders = $5.20M
df["gross_amount"].sum()→ $5.20M
SOURCE cascade_orders.csvORDERS 24,623FROM YOUR EXPORT

Stop spending your week in Excel

ProfitFalcon handles the repetitive analysis so you can focus on decisions.

  • Shopify's dashboard reports revenue and stops before COGS and fees
  • Line-item exports double-count orders, so every rate comes out wrong
  • Per-order analytics apps charge more as your order count grows
  • No idea which SKUs make money after shipping and returns

Ask ProfitFalcon anything

Just type, no SQL, no formulas. Ask ProfitFalcon anything about your store:

Three steps to shopify insights

  1. Upload your data

    Upload your export: CSV, Excel or PDF, up to 250MB per file.

  2. AI does the analysis

    ProfitFalcon computes every relevant KPI, flags risks, and generates the charts.

  3. Get shareable insights

    Download PDFs, share dashboards, embed charts, set alerts. Built for execs and teams.

14 days free, then from $29/mo.

Growth $29/mo (1 store) · Scale $129/mo (3 stores) · Agency $249/mo (unlimited stores, Recommendations included). Recommendations on Growth or Scale: +$29/mo. Flat price. Annual = 2 months free.

  • Growth

    One store

    $29/mo

    • 1 store
    • Contribution margin + discount leak
    • Profit per SKU & order
    • Update with each export
    • Ask anything about your data

  • Scale

    Growing store

    $129/mo

    • Up to 3 stores
    • Everything in Growth
    • No order caps
    • Recommendation feed with measured outcomes
    • Per-SKU screener + stock forecast
    • Recommendations add-on, +$29/mo

  • Agency

    Operators running several brands

    $249/mo

    • Unlimited stores
    • Everything in Scale
    • Recommendations included
    • Client-profit view
    • White-label PDF export
    • Priority support

See full pricing →

Shopify analytics. FAQ

Do I have to install a Shopify app?

No. Export your orders as CSV and upload it. Direct connectors are not live yet.

Why does my return rate differ from other tools?

Most line-item exports repeat the order id across rows. Counting matching rows against distinct orders inflates every rate, one tripled export we tested read 27.6% when the true figure was 9.2%. Orders are collapsed to distinct ids before any rate is computed.

What if I don't have cost data?

Revenue metrics still compute. SKUs with no cost are excluded from margin rather than counted at 100% margin, and the page says how many were excluded, a silently inflated margin is worse than a missing one. You can paste per-SKU costs in and it recomputes.

How much does it cost?

14-day free trial, no card. Then $29 / $129 / $249 a month, flat (Growth, Scale, Agency), whatever your order volume. Annual billing = 2 months free.