Know exactly which SKUs, discounts, and ads leak profit.
The net-profit platform for DTC brands. Know your true margin, and what to do about it.
Sample data, no install, no call — or start a free trial.
- Net profit
- POAS
- Per-SKU margin
- Contribution margin
- LTV : CAC
- Discount leakage
Seven agents watching where the money leaks out.
Each one watches a different way money leaks out of a store, proposes the exact change, and you approve every move. Nothing executes on its own. Sample recommendations below; your ledger fills from your first approval.
Fence or kill the deep codes. FLASH35 ran 26.7% off on 1,641 orders and COMEBACK 26.4% on 702; $436,203 given away across 9,713 discounted orders (7.7% of gross)
~$30,993/moReprice the two flagged products. Last-Season Insulated Vest (17.8%) and Prior-Year Trail Tee (20.1%); the other 26 hold 50–66%
at the floorFix the top return drivers. Stormpeak 3L Hardshell (Black / M) returning 20.0% against a 9.2% store average, before more spend goes behind it
9.2% avgWatches paid campaigns for spend that returns less than it costs. MER, CPA drift, contribution margin by campaign.
Watches every discount code for redemptions by customers who were already converting, returning buyers, organic traffic.
Ranks every product by revenue, margin, and return rate, and flags the ones quietly bleeding under a healthy top line.
Watches return rates per SKU and flags spikes that eat margin after the sale is already counted.
What one order export tells you.
Blended ROAS hides losers. ProfitFalcon computes profit per SKU, per cohort, per order, from your actual exports, not estimates.
The products bleeding under a healthy top line.
Blended ROAS averages your winners and your losers into one number that looks fine. ProfitFalcon lands COGS, shipping, fees and returns on every line of your export and ranks all 28 products by what each one actually keeps.
- Contribution margin per product, not per order average
- Sample store: 2 SKUs sit at or below a 20% margin floor on $86K of revenue
- Click any product and the orders behind its margin open underneath

The codes you are paying customers to use anyway.
A discount only costs you something when the buyer was already converting. Every code is scored by who redeemed it — new versus repeat, paid versus organic — so you can fence the ones being spent on people who were coming back regardless.
- Sample store: $436K given away across 9,713 discounted orders
- COMEBACK ran 26.4% off, 82.6% of it to repeat buyers — ~$7.3K/mo recoverable by fencing it
- Per-code redemption split, with the orders listed

A P&L your accountant recognises, from the same file.
Revenue down to contribution, with COGS, shipping, payment fees, refunds and ad spend on their own lines. The same export that produced the SKU table produces the statement, so the two can never disagree.
- Month over month, with the delta on every line
- Cost-to-serve per order, including the shipping you eat
- Export to CSV or hand your accountant the view itself

The next change, ranked by what it is worth.
Seven agents read the same export and queue what they find, largest recoverable amount first. Each one arrives with the rows it was computed from and two buttons; nothing touches your store, your prices or your ad accounts until you approve it.
- Ranked by monthly recoverable amount, not by recency
- Approve one and it lands in the impact ledger with the figure it claimed
- Next month, check the ledger against what actually happened

Works with the export you already download
Shopify, WooCommerce, BigCommerce or a CSV from anywhere. No pixel, no app install, no code on your storefront — the file you can already produce is the whole setup.
Every figure opens to its rows
Click any number and the orders it was computed from open underneath it. Share a view with your accountant or your board and the arithmetic travels with it.
Your numbers stay yours
The export is parsed for the figures and the rows behind them. We do not sell, resell or benchmark your data against anyone else’s.
From export to first report in about 90 seconds.
Export your orders ~2 MIN
Shopify, WooCommerce, BigCommerce, or Amazon, the standard order export you already know how to download.
Drop it in 10 SEC
ProfitFalcon computes margin, LTV, and per-SKU profit in your browser. Your data stays yours.
Act on the profit FIRST REPORT ~60 SEC
Approve or dismiss queued recommendations. Every rec is logged against what actually happened.
Works with the exports you already download.
No pixel, no OAuth, no migration, drop the CSV your platform already exports. Direct connectors are not live yet; until then it's exports, and we say so.
- #1Deterministic compute, the AI drafts, a real interpreter does the math
- #2The formula behind every number, one click away
- #3A decision→outcome ledger that scores every recommendation
- #4Agents recommend, you approve every move
- #5Zero integration, it runs on the exports above
Flat pricing. We do not bill you more the better you do.
Flat pricing — no per-order surcharges, no overage billing. Annual is ten months for twelve. Cancel anytime.
- 500 orders/mo included · 1 store
- Upload one store export
- Core margin + LTV screeners
- Computed, not guessed
- Everything in Free, and:
- 5,000 orders/mo included · 1 store
- Full per-SKU profit screener
- Retention + whale cohorts
- Shareable verified reports
- Everything in Growth, and:
- 25,000 orders/mo included · up to 3 stores
- Full anomaly detection
- Priority compute
- Everything in Scale, and:
- ProfitFalcon Autopilot included
- 100,000 orders/mo included · unlimited stores
- Team seats included
- White-label client reports
- Bulk export
ProfitFalcon Autopilot
Playbooks watch your data and queue the moves worth making — cut spend, reorder, price test. You approve or dismiss each one; the ledger scores it.
Questions
Do I have to connect my store?
Will Autopilot touch my store?
Is my store data safe?
What exports do you support?
Can I cancel anytime?
How is margin actually computed?
Find the SKUs draining your cash.
Drop in one export. See per-SKU profit, computed.
Start free trial
BizFalcon AI




