Profit analytics for DTC brands

Know exactly which SKUs, discounts, and ads leak profit.

The net-profit platform for DTC brands. Know your true margin, and what to do about it.

Sample data, no install, no call — or start a free trial.

NO PIXEL NO APP INSTALL4 PLATFORMS ORDER EXPORTSFREE TRIAL NO CARD
ProfitFalcon store overview: contribution, revenue and margin from a sample order export
  • Net profit
  • POAS
  • Per-SKU margin
  • Contribution margin
  • LTV : CAC
  • Discount leakage
Agents

Seven agents watching where the money leaks out.

Each one watches a different way money leaks out of a store, proposes the exact change, and you approve every move. Nothing executes on its own. Sample recommendations below; your ledger fills from your first approval.

agent feed, operator queueSAMPLE DATA · YOU APPROVE
QUEUED → YOUR APPROVALSAMPLE STORE
P1

Fence or kill the deep codes. FLASH35 ran 26.7% off on 1,641 orders and COMEBACK 26.4% on 702; $436,203 given away across 9,713 discounted orders (7.7% of gross)

~$30,993/mo
P2

Reprice the two flagged products. Last-Season Insulated Vest (17.8%) and Prior-Year Trail Tee (20.1%); the other 26 hold 50–66%

at the floor
P3

Fix the top return drivers. Stormpeak 3L Hardshell (Black / M) returning 20.0% against a 9.2% store average, before more spend goes behind it

9.2% avg
Projected ~$7.3K/mo recoverable · every card carries the formula that produced it
ApproveDismissNothing executes without you
Margin Sentinel

Watches paid campaigns for spend that returns less than it costs. MER, CPA drift, contribution margin by campaign.

Sample recommendationRidgeway Coffee: reallocate spend · Pinterest returns 0.69× vs Klaviyo Email’s 6.87× · $11.1K in spend to move
Ledger · fills from your approvals
Discount Leak

Watches every discount code for redemptions by customers who were already converting, returning buyers, organic traffic.

Sample recommendationAcross 9,713 discounted orders, $436K was given away. COMEBACK ran 26.4% off on 702, 82.6% of them to repeat buyers · ~$7.3K/mo recoverable by fencing it
Ledger · fills from your approvals
SKU Screener

Ranks every product by revenue, margin, and return rate, and flags the ones quietly bleeding under a healthy top line.

Sample recommendationReview pricing on Last-Season Insulated Vest, 17.8% margin on $86.0K revenue, below the 20% floor
Ledger · fills from your approvals
Returns & Quality

Watches return rates per SKU and flags spikes that eat margin after the sale is already counted.

Sample flagFootwear returns running ~13%, above the 9.2% store average, flagged with the order rows behind it
Ledger · fills from your approvals
Discount-leak estimator
$648–$1,296/mo
ESTIMATE, your numbers × the share of discounted orders that typically go to already-converting customers (30–60%). Upload your export and ProfitFalcon computes the real figure per code.

All seven agents, and what each one proposes →

What it computes

What one order export tells you.

Blended ROAS hides losers. ProfitFalcon computes profit per SKU, per cohort, per order, from your actual exports, not estimates.

Profit by SKU

The products bleeding under a healthy top line.

Blended ROAS averages your winners and your losers into one number that looks fine. ProfitFalcon lands COGS, shipping, fees and returns on every line of your export and ranks all 28 products by what each one actually keeps.

  • Contribution margin per product, not per order average
  • Sample store: 2 SKUs sit at or below a 20% margin floor on $86K of revenue
  • Click any product and the orders behind its margin open underneath

All fifteen views one export fills in

ProfitFalcon profit by SKU: every product ranked by contribution margin from a sample order export
Discount leak

The codes you are paying customers to use anyway.

A discount only costs you something when the buyer was already converting. Every code is scored by who redeemed it — new versus repeat, paid versus organic — so you can fence the ones being spent on people who were coming back regardless.

  • Sample store: $436K given away across 9,713 discounted orders
  • COMEBACK ran 26.4% off, 82.6% of it to repeat buyers — ~$7.3K/mo recoverable by fencing it
  • Per-code redemption split, with the orders listed
ProfitFalcon discount leak: every code scored by who redeemed it, new versus repeat buyers
Margins & P&L

A P&L your accountant recognises, from the same file.

Revenue down to contribution, with COGS, shipping, payment fees, refunds and ad spend on their own lines. The same export that produced the SKU table produces the statement, so the two can never disagree.

  • Month over month, with the delta on every line
  • Cost-to-serve per order, including the shipping you eat
  • Export to CSV or hand your accountant the view itself
ProfitFalcon margins and P&L: revenue to contribution with every cost line, month over month
Biggest opportunity

The next change, ranked by what it is worth.

Seven agents read the same export and queue what they find, largest recoverable amount first. Each one arrives with the rows it was computed from and two buttons; nothing touches your store, your prices or your ad accounts until you approve it.

  • Ranked by monthly recoverable amount, not by recency
  • Approve one and it lands in the impact ledger with the figure it claimed
  • Next month, check the ledger against what actually happened

What each of the seven agents watches

ProfitFalcon opportunity queue: agent recommendations ranked by recoverable amount, awaiting approval

Works with the export you already download

Shopify, WooCommerce, BigCommerce or a CSV from anywhere. No pixel, no app install, no code on your storefront — the file you can already produce is the whole setup.

Every figure opens to its rows

Click any number and the orders it was computed from open underneath it. Share a view with your accountant or your board and the arithmetic travels with it.

Your numbers stay yours

The export is parsed for the figures and the rows behind them. We do not sell, resell or benchmark your data against anyone else’s.

How it works

From export to first report in about 90 seconds.

Export your orders ~2 MIN

Shopify, WooCommerce, BigCommerce, or Amazon, the standard order export you already know how to download.

Drop it in 10 SEC

ProfitFalcon computes margin, LTV, and per-SKU profit in your browser. Your data stays yours.

Act on the profit FIRST REPORT ~60 SEC

Approve or dismiss queued recommendations. Every rec is logged against what actually happened.

Works with what you already use

Works with the exports you already download.

No pixel, no OAuth, no migration, drop the CSV your platform already exports. Direct connectors are not live yet; until then it's exports, and we say so.

Exports from
Shopify orders export
WooCommerce CSV
Amazon settlement report
BigCommerce CSV
Meta Ads export
Google Sheets · any CSV
ProfitFalcon
The profit engine for operators without an analyst
  1. #1Deterministic compute, the AI drafts, a real interpreter does the math
  2. #2The formula behind every number, one click away
  3. #3A decision→outcome ledger that scores every recommendation
  4. #4Agents recommend, you approve every move
  5. #5Zero integration, it runs on the exports above
What comes out
Computed profit report
Per-SKU screener
Agent feed + ledger
PDF export
Read-only share link
Google Sheets export
ShopifyAmazon Seller CentralWooCommerceBigCommerceEtsySquarespaceGoogle SheetsAny order CSVShopifyAmazon Seller CentralWooCommerceBigCommerceEtsySquarespaceGoogle SheetsAny order CSV
EtsySquarespaceKlaviyoMailchimpShipStationShipBobPayPalStripe payoutsAny order CSVEtsySquarespaceKlaviyoMailchimpShipStationShipBobPayPalStripe payoutsAny order CSV

Flat pricing. We do not bill you more the better you do.

Flat pricing — no per-order surcharges, no overage billing. Annual is ten months for twelve. Cancel anytime.

Free trial
Try it on one export
$0
No card required
  • 500 orders/mo included · 1 store
  • Upload one store export
  • Core margin + LTV screeners
  • Computed, not guessed
Start free trial
Growth
One store, monthly rhythm
$29/mo
$24.17/mo billed annually · $290/yr
  • Everything in Free, and:
  • 5,000 orders/mo included · 1 store
  • Full per-SKU profit screener
  • Retention + whale cohorts
  • Shareable verified reports
Start Growth
Recommended
Scale
A growing store, weekly habit
$129/mo
$107.50/mo billed annually · $1290/yr
  • Everything in Growth, and:
  • 25,000 orders/mo included · up to 3 stores
  • Full anomaly detection
  • Priority compute
Start Scale
Agency
You run several stores
$249/mo
$207.50/mo billed annually · $2490/yr
  • Everything in Scale, and:
  • ProfitFalcon Autopilot included
  • 100,000 orders/mo included · unlimited stores
  • Team seats included
  • White-label client reports
  • Bulk export
Start Portfolio

ProfitFalcon Autopilot

Playbooks watch your data and queue the moves worth making — cut spend, reorder, price test. You approve or dismiss each one; the ledger scores it.

$29/mo
Included on Agency · founding price, locked
Get Autopilot

Questions

Do I have to connect my store?
No — it runs on the order export you already download. Direct connectors are not live yet; until they ship, it's exports, and we say so.
Will Autopilot touch my store?
No. It ships in shadow mode: playbooks queue recommendations and every one waits for your explicit approval. It executes nothing — and execution stays off until its tracked hit rate earns your trust.
Is my store data safe?
Your file is parsed and your numbers are computed in your browser. When you use AI insights or save a report, the data needed is sent over an encrypted connection and stored in your account until you delete it. Your data is never sold or used to train our models.
What exports do you support?
Standard order exports from Shopify, WooCommerce, BigCommerce, and Amazon Seller Central. If your platform exports orders as CSV, it almost certainly works.
Can I cancel anytime?
Yes — one click from your billing page. Your plan stays active until the end of the period you paid for, and your reports stay exportable.
How is margin actually computed?
Revenue − COGS − platform fees − allocated ad cost, per SKU, per period — computed deterministically in your browser from your export, never estimated by a model. Click any figure and ProfitFalcon shows the exact expression and the row count behind it; the built-in Python console re-runs the same rows in pandas whenever you want to check it yourself.
No card. No demo call.

Find the SKUs draining your cash.

Drop in one export. See per-SKU profit, computed.

Start free trial